August 11th, 2022: JYSK opened their fifth store in Tallinn today right in the heart of the city at Nautica shopping centre. The first 100 customers who make a purchase of at least 40 euros at JYSK in Nautica will receive an anatomical pillow as a gift.

According to Ellike Orasmäe, the district manager of JYSK, one of the store chain’s strategic goals is to be even closer to their customer: “By opening our fifth store in Nautica, we will be even more accessible,” said Orasmäe.

Kaarina Pagil, CEO of Capfield OÜ, said that habits and behavior of people have changed over the years. “The stores that welcome customers in Nautica center complement each other very well and it is important there is synergy between them as well as a complete selection of shops. JYSK is definitely one of the stores that customers have been eagerly waiting to open in Nautica centre and we are pleased to deliver on this today.”

During the Nautica JYSK opening, discounts of up to 70% apply to many product groups in the JYSK assortment. An anatomical pillow is also waiting for the first 100 customers who make a purchase of 40 euros or more. In addition, anyone who makes a purchase over 25 euros can spin the wheel of fortune with exclusive offers during the opening weekend.

In this Nautica JYSK store, one can find ideas with ready-made room solutions for furnishing your home and garden. JYSK’s selection includes Scandinavian Sleeping and Living products – furniture, mattresses, duvets, pillows, bed linen and towels. JYSK is known for its wide selection of summer furniture, which includes, for example, outdoor furniture sets, gazebos, and deck chairs. As the season is coming to an end, it is a great opportunity to take advantage of the current offerings to prepare for the next spring and summer. For the beginning of the school season, JYSK offers tables, office and gaming chairs, shelves and storage boxes at a good price.

In JYSK’s mattress studio at Nautica, one can comfortably test a wide range of mattresses. The store has a large display of pillows, duvets and bed linen in three quality series – Basic, Plus and Gold. All JYSK brands are represented in the new store – Wellpur, Dreamzone, Kronborg, Therabutik and others. There are currently five JYSKs in Tallinn together with the Nautica center store. In addition, there are JYSK stores in Pärnu, Jõhvi, Narva, Kuressaare, Viljandi and Haapsalu.