Tallinn, Estonia, 29th November 2018: Starting today, visitors to Nautica shopping centre can see the unique and ethereal Christmas tree designed by the students of EKA and aptly named „Ghost Tree“.
The „Ghost Tree“ is a one of its kind, visually arresting Christmas tree floating in the atrium of Nautica shopping centre. Made from half-transparent cloth with a printed image of a tree, it is 7,3 m high and 5 m wide. Completemented by a 12 m shadow that the „Ghost Tree“ casts on the floor as well as special LED-lighting, this is really a unique tree to come and visit.
„This year is Estonia’s 100 year birthday which made us want to make Christmas a bit more special. Therefore we asked five talented students from the Academy of Arts to create a unique and memorable Christmas tree that also reflected the unique interior and architecture of Nautica centre.“ Ruben Gornischeff, Board member, Capfield. „All three designs they gave us were of a very high standard which made the decision process very difficult, but in the end we chose the tree that would uplift our customers and be a vision they would want to see.“
The design’s authors were excited to see the tree, which was also their favorite design, come to life. „The road from the idea to execution was challenging, which in end makes it even more rewarding,“ said the authors jointly.
The EKA 4th year students who designed the „Ghost“ tree are Kaisa Ernits, Karen Isabel Talitee, Kristiina Liivapuu, Marten Sion and Carolina Ojaaru who were tutored by Raido-Riho Laasi.
Capfield is owner and developer of shopping centers in Estonia. The Capfield portfolio consists of six retail centers in Estonia with a gross leasable area (GLA) in excess of 85,000 m2 as well as various land plots scheduled for development.
The Capfield portfolio is one of the largest retail portfolios in Estonia with over 200 tenants in coveted city center and suburban locations. Major anchor tenants represent an impressive 65% of the portfolio’s GLA and include well-known local and international brands such as Bauhaus, Maxima, Prisma, Rimi, Selver, LPP fashion group brands such as House, Sinsay and Cropp, Sportsdirect.com, Pepco, Baltika Fashion Chains, Denim Dream, Jysk, Euronics and Apollo book stores.